General Assembly Logo
Date: 2019
Every two years the Alliance has a nationwide meeting for official workers called General Assembly. Every two years we had to create a new logo and visual theme and get buy-in using all new branding. In 2020, we created a logo for Assembly that we could use for the next few General Assemblies to maintain brand awareness and spend less time getting buy-in each time. I created these while working for The Alliance Canada.
Concept 1: Hand lettering. People weren't into the A and thought the "ass" was too prominent.
![Hand Lettered logo concept for The Alliance Canada's General Assembly](https://epcrow.com/wp-content/uploads/2021/11/Artboard-1.png)
![General Assembly Logo concept for The Alliance Canada](https://epcrow.com/wp-content/uploads/2021/11/ga-concept1b.png)
Concept 2: Monoline lettering. People were concerned that Millennials can't read cursive.
![Hand Lettered logo concept for The Alliance Canada's General Assembly](https://epcrow.com/wp-content/uploads/2021/11/ga-animation.gif)
![Hand Lettered logo concept for The Alliance Canada's General Assembly](https://epcrow.com/wp-content/uploads/2021/11/Artboard-1ga2.png)
![Hand lettering concept for Lettered Badges for The Alliance Canada's General Assembly](https://epcrow.com/wp-content/uploads/2021/11/Artboard-2ga2.png)
![Lettered badges concept for The Alliance Canada's General Assembly](https://epcrow.com/wp-content/uploads/2021/11/Artboard-3ga2.png)
Concept 3: Badges
![Typography badges for The Alliance Canada's General Assembly](https://epcrow.com/wp-content/uploads/2021/11/badgesga3.png)
Approved Concept
What ended up being approved was a few wordmarks for Assembly using the font Room 205. I bought Room 205 shortly after it launched, and used it for this logo—because what's not to like. But that was before it started showing up everywhere. Still, it's a great font and great mark because it's memorable, simple, and clean.
![General Assembly Logo for The Alliance Canada](https://epcrow.com/wp-content/uploads/2021/11/assembly_black_RGB.png)
![General Assembly Logo for The Alliance Canada](https://epcrow.com/wp-content/uploads/2021/11/ga_purple_RGB-scaled.jpg)
![General Assembly Badge for The Alliance Canada](https://epcrow.com/wp-content/uploads/2021/11/Badge-2022_purple_RGB.png)
![General Assembly Badge for The Alliance Canada](https://epcrow.com/wp-content/uploads/2021/11/Badge-2022_Green_RGB.png)
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