Projects include: layout, icon design, interactive pdfs.
When I started, Pura had a few static specification sheets, a logo, and a handful of packaging designs. There were a few established themes across the brand: Gotham, colour scheme, and line drawings.
I created over ninety-six custom icons to help customers quickly identify and select the product features they needed.
In 2015, most of the companies in industry had static specification sheets. Engineers, developers, and architects would printed out them out, indicate their selection by writing on the specification sheet, and then fax it to the recipient.
The process was slow, manual, and required a lot of knowledge about the products.
Original specification sheet
Interactive specification sheets
The new specification sheets auto-filled the product code based on specifications chosen. If an architect made a selection that the developer wanted to change later for cost savings, faxing was no longer needed, just select the newly required feature and resubmit the newly updated product code.
Redesigned specification sheet
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