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Neighbourly

NeighbourlyDate: 2019The goal was to create a brand for a peer-to-peer fundraising platform for local and global causes. My team and I named it Neighbourly because we want to be good neighbours to people near and far. Created while working for The Alliance Canada.Web Designer: Matthew CaldwellCopywriter: Kristen ParkerMakeup of the markThe Neighbourly mark is symbolic of many households overlapping and becoming something bigger than the individual. The flowers represent human flourishing because we want to make the world a beautiful place together. We’ll refer to the icon as “the Neighbourhood” in this guide.Colour FormulasUse only these colours for Neighbourly applications.Picking the colour palette Research shows that women give significantly more to charities than men, so I created a colour …