This is a useful freeas editable text from Viktor Baltus.
Building teams and culture
These are my notes, mostly from 31:37 onwards.
Pete asked—how do we build diverse teams organically that stretch and grow into the organization’s mission?
Adam said team composition aims to create a diverse team like the Avengers, but that’s not a healthy culture because “who you have on the team is less important than how the team is run. [As team leaders,] we need to create a dynamic that encourages the group to become more than the sum of its parts.” We need to examine what each person contributes to elevate the group because their job description doesn’t capture who they are as individuals or the talents they bring.
They transitioned to talking about telling stories to create values and culture in an organization. The stories we tell at work—the things we praise or criticize—create the culture.
We don’t spend enough time telling our culture stories. Values are communicated and created through the stories people tell. They aren’t communicated by a poster or a webpage. Be careful not to use people as fodder for stories but instead tell stories that focus on principles where somebody upheld—or violated—a value and the result.
It’s one thing when you have hospitality written on the wall for people to read passively; it’s another to shout out somebody at your next team meeting because they went above and beyond to accommodate a coworker. Or when we talk about how successful the project was, without acknowledging that people burned out and quit after it launched—we’re encouraging a culture of burnout because the underlying story is that the project’s success matters more than staff health.
Ed Catmull reiterated that a team’s culture isn’t fixed; it’s constantly changing, and a successful group is fundamentally unstable. We’re continually adapting and evolving. A successful team isn’t always in harmony.
Procreate export to PS
I love using the 6B pencil brush in procreate but every time I exported my procreate files to photoshop, the entire file looked wrong because it was creating pixel artifacts everywhere. For a while, I would only export flat, finished artwork because I couldn’t figure out how to export it and retain the quality I wanted.
The solution is an incredibly tedious process—there’s probably a better way to do it—but select each layer individually and go to layer > matting > remove white matte.
Note: this option can only be used on one layer at a time.
Now the final images don’t look weird and I can batch process in Photoshop
The brand is you.
I love this quote from:
“If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
the brands that matter are voices that choose to matter. Voices that make assertions on behalf of their users. Who market with people, and for them, not to them or at them.”
Seth gets it. The brand isn’t the logo or product. The brand is you. It’s everything you say and do, especially how you treat people.
And if you’re curious, here’s what midjourney thinks the Nike hotel lobby looks like:
Midjourney thinks running shoes made by Hyatt look like, it’s got that noisy carpet look: