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Neighbourly

NeighbourlyDate: 2019The goal was to create a brand for a peer-to-peer fundraising platform for local and global causes. My team and I named it Neighbourly because we want to be good neighbours to people near and far. Created while working for The Alliance Canada.Web Designer: Matthew CaldwellCopywriter: Kristen ParkerMakeup of the markThe Neighbourly mark is symbolic of many households overlapping and becoming something bigger than the individual. The flowers represent human flourishing because we want to make the world a beautiful place together. We’ll refer to the icon as “the Neighbourhood” in this guide.Colour FormulasUse only these colours for Neighbourly applications.Picking the colour palette Research shows that women give significantly more to charities than men, so I created a colour …

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Envision Summit Montreal

Envision Summit MontrealDate: 2019The goal was to create a logo for The Envision Canada event called Summit. It was an all Canadian event held in Montreal. Envision wanted to feature something that was genuinely Montreal. Previously all summit branding used a mountain asset  that was shared with the sister Envision movement in the States.The original shared branding between Envision Canada and Envision USAPlaying with different type heavy badge concepts: the summit and local monuments in MontrealThese badges were axed, but we liked the reference to Mont Royal.These badges were too detailed, we were worried about losing detail when printing at sizes it was usable.This is the final version we went with, because it was easy to use as a one-colour …

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General Assembly Logo

General Assembly LogoDate: 2019Every two years the Alliance has a nationwide meeting for official workers called General Assembly. Every two years we had to create a new logo and visual theme and get buy-in using all new branding. In 2020, we created a logo for Assembly that we could use for the next few General Assemblies to maintain brand awareness and spend less time getting buy-in each time. I created these while working for The Alliance Canada.Concept 1: Hand lettering. People weren’t into the A and thought the “ass” was too prominent.Concept 2: Monoline lettering. People were concerned that Millennials can’t read cursive.Concept 3: BadgesApproved ConceptWhat ended up being approved was a few wordmarks for Assembly using the font Room …