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Pura Lighting

Pura Lighting Date: 2015-2016Projects include: layout, icon design, interactive pdfs. When I started, Pura had a few static specification sheets, a logo, and a handful of packaging designs. There were a few established themes across the brand: Gotham, colour scheme, and line drawings. Custom Icons I created over ninety-six custom icons to help customers quickly identify and select the product …

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The Alliance Canada Rebrand

The Alliance Canada Rebrand Date: 2020-2021Rebranding The Christian and Missionary Alliance as The Alliance Canada. Evolution of the rebrand The Alliance was started in the United States by a Canadian pastor. The logomark has evolved numerous times since its inception in the 1890s. The fourfold symbol, the iconography the Alliance uses as its distinctive identity, has been established since the …

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Neighbourly

Neighbourly Date: 2019The goal was to create a brand for a peer-to-peer fundraising platform for local and global causes. My team and I named it Neighbourly because we want to be good neighbours to people near and far. Created while working for The Alliance Canada.Web Designer: Matthew CaldwellCopywriter: Kristen Parker Makeup of the mark The Neighbourly mark is symbolic of …