Pura LightingDate: 2015-2016Projects include: layout, icon design, interactive pdfs.When I started, Pura had a few static specification sheets, a logo, and a handful of packaging designs. There were a few established themes across the brand: Gotham, colour scheme, and line drawings.Custom IconsI created over ninety-six custom icons to help customers quickly identify and select the product features they needed.Specification sheetsIn 2015, most of the companies in industry had static specification sheets. Engineers, developers, and architects would printed out them out, indicate their selection by writing on the specification sheet, and then fax it to the recipient. The process was slow, manual, and required a lot of knowledge about the products.  Original specification sheetInteractive specification sheetsThe new specification sheets auto-filled the …