Friction vs Fuel

This Hidden Brain episode is really interesting. The quick summary is that removing friction and obstacles for the desired outcome is far more effective than adding fuel, i.e.: a pizza party at work isn’t going to increase morale in a work environment that fails to address frictions and tensions in the office culture. Giving somebody a map to a vaccination site with operating hours is more effective than explaining why the vaccines are safe and effective because they can easily get to the appointment, instead of having to coordinate a time, date, and location on their own time.

It’s a core concept in most design circles but it’s nice to hear it from a different perspective.