Two Gomers: Overcoming Runner’s BlockDate: 2022The Two Gomers wanted to rebrand their podcast from “Runner’s Block” to “Overcoming Runner’s Block.” You can find their podcast at twogomers.comThe Process: They had a graphic designer who was working on it previously but couldn’t complete the project. They provided me with direction they were going:Original artwork for Runner’s BlockInitial concept artwork for Runner’s BlockFirst drafts: I couldn’t get type-in-the-sky treatment to work well, and the road felt so harsh, so I made a few different options:Initial conceptOption 1Option 2Option 3Option 4Option 5Option 6Option 7The road picture on Option 5-7 was an Unsplash picture near Flagstaff, Arizona, where one of the Gomers lives.Third drafts: Eventually we narrowed it down the background, rounded the corners …
Dead concept: Greenhouse
Here is a concept I developed for an internal brand within the Alliance. They didn’t pick it but I liked the idea.