“It’s time to rebrand when you notice confusion or misalignment with how your key audiences perceive you…”
“Rebranding is expensive, but it costs much more over time to not invest in putting your best face forward”
Recent Posts
05.10.23Herding Tigers
I found Herding Tigers by Todd Henry helpful and recommend it for those who lead creative teams.…
05.10.23Neglecting your brand is more expensive than rebranding
“It’s time to rebrand when you notice confusion or misalignment with how your key audiences perceive you…” “Rebranding is expensive, but it costs much…
03.01.23Strong leaders give trust
“Weak leaders give blame and take credit. Strong leaders give trust and take responsibility.” Adam Grant from his podcast Worklife…
02.25.23We become the stories we tell ourselves
“We become the stories we tell ourselves. Our stories are never just stories, they’re self fulfilling prophecies.” from Throughline: When Things Fall Apart at…
12.20.22Simple scales, complex fails
“Simple scales; complex fails.” Harris III…
08.25.22Don’t follow your passion
Following your passion is a recipe for burnout. I love design, but sometimes it’s tedious, or painful, and hard. Showing up and persevering are…